In today's dynamic housing market, building and maintaining public trust is paramount. One of the biggest challenges we face as property consultants is the perception that some in our industry might over-price properties, leading to frustration for sellers and buyers alike. This isn't just about individual transactions; it undermines confidence in the entire market.

We understand that every homeowner wants the best possible price for their property. It's a natural desire. However, setting an unrealistic asking price from the outset can actually be counterproductive. It can lead to a property stagnating on the market, requiring multiple price reductions, and ultimately, achieving a lower sale price than if it had been priced correctly from day one. This isn't just a story—it's what we do, and we see the impact of this approach regularly.

The Data Speaks Volumes

Recent data from TwentyEA highlights this trend clearly. For July and August 2025, a significant 62% of properties on the market saw a reduction in their asking price. This is a noticeable increase compared to summer 2024, when 54% of properties had price reductions. While 72.4% of properties were eventually under offer in July/August 2025, the journey to get there often involved initial over-pricing.

Ian Macbeth, from Avocado Property Partner Agents, sheds light on this, stating, "The market is still strong, but it's price sensitive. Buyers are out there, but they're savvy. They won't overpay for a property that's been sitting on the market for months with multiple price drops." This really resonates with our 'We Demand Integrity' value – being honest about market value from the start is crucial.

Our Approach: Integrity and Expertise

At our agency, we believe in an 'arms around' approach, guiding you through one of life's biggest decisions with care, integrity, and expertise. We pride ourselves on being clear, approachable, and trustworthy, always putting people first. This means providing honest, data-driven valuations that reflect the true market value of your home, not just what you might hope for.

Our commitment to realistic pricing and proactive marketing yields better results. For instance, Avocado Property, a partner agent, demonstrates this perfectly. Their figures for the same period show only 28.6% of their properties required a price reduction, and an impressive 80.5% were under offer. This stark contrast highlights the power of accurate initial pricing and a proactive, people-first strategy.

Why Choose a Trusted Property Consultant?

Choosing a property consultant who prioritises integrity and expertise over quick, unrealistic promises is vital. We treat every home like it's our own, focusing on people, not just property. Our goal is to make you feel informed, supported, and in control, never 'sold to'. We get it - life's busy. Let us take the pressure off.

When you work with us, you're choosing local, choosing proactive, and choosing results. We're here when you need us, offering real people, real homes, and real results. Let's take care of that for you.

Ready to Discuss Your Property?

If you're curious about your property's true market value or simply want to chat about the current housing landscape, we'd love to help. .